Social Media Settings
This screen summarizes the social media settings of your account.
Important: The social media features are only available if the LISTSERV Maestro administrator has configured them. So depending on the current LISTSERV Maestro configuration, some of the features described below may not be available.
Social Media Publishing - Twitter
LISTSERV Maestro allows you to publish a message on Twitter at the same time that a mail job is delivered to its normal recipients.
To use this feature, you first need to allow LISTSERV Maestro access to your Twitter account.
Once you have granted this access, you can then decide individually for each mail job, if a message shall be published on Twitter or not. For each job, you can specify an individual Twitter message, which includes a link to the actual email message. By clicking on this link, your Twitter followers will then be able to view the email message in their browsers.
Social Media Publishing - Facebook
LISTSERV Maestro also allows you to publish a message on Facebook at the same time that a mail job is delivered to its normal recipients.
To use this feature, you first need to allow LISTSERV Maestro access to your Facebook account.
Once you have granted this access, you can then decide individually for each mail job, if a message shall be published on Facebook or not. For each job, you can specify an individual Facebook message, which will automatically be augmented with a link to the actual email message. By clicking on this link, your Facebook readers will then be able to view the email message in their browsers.
You will also be able to specify individually for each job the Facebook wall page to which the message shall be published. You can select either the wall that belongs to the configured Facebook account, or the wall of one of the other Facebook pages that this account has administrator access to (if any).
Social Media Sharing Applications
Social media sharing allows your subscribers to easily share your email message with other people, via various social media or via email.
This screen here lists the social social media sharing applications that are available on the system, as configured by the LISTSERV Maestro administrator. By default, the list contains all these applications. Since not all available application may necessarily be relevant to your account or group, you have the option to hide some of them, by clicking the Show/Hide Sharing Applications link.
Each row in the list shows the current settings of the application, including its display name and icon.
Each of the applications in the list allows your subscribers to share your email message. You have two options to make use of this functionality:
- Use the *SocialMedia System Drop-In: When included at a suitable location in your email message, the *SocialMedia drop-in is replaced with a list of links to various social media on which your message can be shared. If so configured, the links appear as icons, otherwise they appear as normal text links. A preview of how the replacement currently looks like is shown on the page. Click the Change Order link next to the drop-in preview to change the sequence of the social media applications in the replacement.
- Use Custom Sharing URL System Drop-Ins: If your message requires a special design for some of the social media applications (for example to put stronger visual emphasis on media that you think are particularly popular for your subscribers), you can also (in combination or as an alternative to the *SocialMedia system drop-in) use the custom sharing URL system drop-ins as quoted in the list of sharing applications on this screen. Contrary to the *SocialMedia drop-in, these drop-ins are only replaced with the raw sharing URL of the corresponding application (similar to the *ForwardToFriendURL), which allows you to supply the remaining HTML code and/or plain text yourself.
Hiding a social media application from the list of available sharing applications means that you consider this application as being completely irrelevant for your mailings, so it is not available for either of the two methods described above.
If you consider a social media application relevant for your mailings, you then should decide if you want to use the name and icon as configured by the LISTSERV Maestro administrator or if you need to use custom version of either of the two.
Your next decision is if and how to include the application in the *SocialMedia drop-in and if you want to have the custom sharing URL drop-in available for replacement in the message definition screens of your mail jobs. Click the Configure link in the list of available applications to open the settings page for the selected application.